Horsham Copywriter

Let me guess.

You’re good at what you do. Or, at least, you’re trying to be. But, when it comes to the words on your website…

Welcome to my world: full of people who are extraordinarily good at what they do. Genuine life-changers, some of them. But they all get stuck on the words. Funny isn’t it.

You are not alone, which is nice.

So, I could start banging on about what a great Copywriter I am. Rattle off some alliteration about crisp, clear and concise copy. That sort of thing.

Nah.

Because it’s not all about me at all. Or you, for that matter.

It’s about them. Your customers. And understanding what they want.

Because if we can show them that you understand what they need, they’ll feel it. Simple as that.

And they’ll start to nod and smile as they read.

Because we’re actually talking to them.

Just like I’m talking to you.

And that’s when it starts to work.

When they begin to feel at home.

That they’re in good hands.

That they’ve come to the right place.

And don’t need to go anywhere else.

A good website copywriter will make you feel you’ve arrived in the right place and want to stay. 

Who are your customers and what are they looking for? I’ll enter their world. Not literally – they might call the police and it would get weird. But I do need to know what they want before we can give it to them.

It’s always been about understanding your customers – and so it should be. If we can give them what they want, they’ll know that they’ve come to the right place. That they’re in good hands. They might even start to like you! And if they like you, they’re far more likely to buy stuff from you.

And this SEO thing. Let’s be sensible about it. We can go as deep as you like, and believe me, I can go deep… But remember this is ultimately all about what happens when someone finds your website. This is about how it makes them feel. This is about 5 seconds to make an impression. And if they don’t like it, they’ll leave. And they probably won’t come back.

Pulling people in is one thing. Giving them something worth coming for is something else. In short, content is king. And it’s back to the basics: give them what they want: simple, clear information on what you can do for them.

Keep it simple. Keep it clear. Make them smile.

Look, if we get this right, the people will come, they’ll like what they find and they’ll get in touch.

Fancy some of that?

Let’s have a little chat.